An initiative powered by  

The New Age of Plastic

Plastic is one of the most versatile material. It is lightweight, and easy to shape, and can also be melted as well as re-shaped. These unique properties make plastic a perfect material for a circular economy. Unfortunately, it is still mainly used in a linear model.


million tons

of single-use plastic are consumed annually in packaging


million tons

are leaking into the ocean every year



of the 9 billion tons of plastic ever produced has been recycled

Single-use plastics: a roadmap for sustainability, UNEP 2018 and Jambeck, Jenna R., and others (2015). Plastic waste inputs from land into the ocean is an initiative powered by , a non-profit organization, based in Geneva – Switzerland, active in developing infrastructure in low and middle income countries to address the UN Sustainable Development Goals (SDGs). Our objective is to implement plastic waste collection and recycling infrastructure in top leaking countries.

A multi-stakeholders approach is necessary to address this issue.

Local Governments have to set and enforce the right policy framework. Thus fostering producers to engage in Extended Producer Responsibility and promote public-private partnerships to ensure the appropriate post consumer handling of their packaging waste.

Leadership team

Alain is Founder and Director of Pasticircular. He has more than 20 years of operational and corporate experience in consumer packaged goods. Mechanical engineer by education, he started his career in managing infrastructure projects for chemical industry before assuming various leadership positions in environmental sustainability for FMCGs companies.

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Passionate to transform sustainability concepts into real actions, his work to develop and implement the climate and energy program for Nestlé was instrumental in the attribution of the “world leader’s climate change award” by the sustainability rating agency CDP. As former Director of Sustainability for Nestle Waters, he was leading the program on plastic for the group. He has created PlastiCircular to accelerate the transition to a circular economy of plastic, thanks to public-private partnerships and a full value chain collaboration.

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Christophe Nuttall has been Executive Director of the R20 Regions of Climate Action since January 2012, following exchanges between Governor Arnold Schwarzenegger and UN Secretary General Ban Ki Moon, and with approval from R20’s members and partners. He has previously been Director of UNDP’s Hub for Innovative Partnerships, through which he lead the development of partnershipswith local / regional authorities for the UN system.

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He has developed a number of initiatives, such as the Territorial Approach to Climate Change (TACC), which aims to chart a new low-carbon routeto development at the subnational level with official recognition from the UNFCCC’s COP 16 inCancun. Additionally, Mr. Nutall has been in charge of Geographic Information Systems at UNITAR (the United Nations Institute for Training and Research). He also launched the International Multi-Partnerships Initiative on access to basic services, adopted at the 2007 UN-HABITAT Board. The Initiative was later adopted at the 2009 ECOSOC, which lead to the listing of access to water as a human right in 2011. Mr. Nuttall has an Ecological Engineering degree and a Ph.D. in Development Geography. He has worked as a space engineer at CNES (the French spatial agency), and been Scientific Advisor within the French Ministry of Foreign Affairs (1990– 1992).

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Our vision

Changing the current plastic paradigm – Make, Use, Dispose – to a circular economy of plastic avoiding leaks in the eco-system and benefiting the local economy.

Our mission

Delivering sustainable and resilient business of plastic collection and recycling by developing Public-Private Partnerships to finance the necessary infrastructure, and deploying efficient Extended Producer Responsibility (EPR) systems.

About EPR

How does it work?

An Extended Producer Responsibility (EPR) scheme collects a fee (Advance Disposal Fee) from producers for using a material, which covers the end use treatment cost of consumers’ products. EPR schemes are set up to increase recycling and recovery rates whilst reducing the cost of disposal management for communities.


The producer pays an Advance Disposal Fee based on the weight of the material used for packaging.


The money collected, from the producer fee as well as from the sale of the collected material for recycling, finances the Producer Responsibility Organization (PRO) ensuring collection, sorting and valorization of the material.


Appropriate legislation (Landfill ban, Pay as you Throw, etc.) and eco-modulation fees will further incentivize good players.

Our solution

PlastiCircular works with several global partners with extensive expertise at each stage of the project from the initial assessment to the performance tracking and optimization. We believe that teaming up our competences will benefit the people and planet while paving the road toward a sustainable economy.



Project financing



Working with us

The coalition aims at implementing concrete solutions with profitable business. A small part of the profit and other benefits generated will support the mission.

Global Consultancy Services Companies

have outstanding knowledge of the plastic industry, evaluation of waste management systems and EPR recommendation. They are recognized reference regarding science based environmental sustainability solutions. They will provide the background information to address the issue with the best solution. They will also track the performance. They are profit sharing contributors in the coalition.

Waste management & Plastic recyclers

bring the expertise required to design, build and operate waste management systems, as well as solutions to valorize the recyclates into high quality plastic products that benefit the economy while preserving the environment. They will co-own or/and operate the infrastructure. They are profit sharing contributors in the coalition.


are committed to address the post-consumer packaging issue. They will play a central role by engaging in Extended Producer Responsibility systems. To support a circular economy of plastics, they will also use the recycled plastic in their products. They can fund specific projects aligned with their CSR objectives.

Global organizations

support projects through their extensive network of key decision makers, help connect business and governments, and play an essential role in representing and influencing the civil society. They can fund specific projects aligned with their mission.

Local Governments

are supporting the project with the appropriate legislative framework. They are co-financing the infrastructure in public-private partnerships securing the investment for the private sector.

Financial Institutions

are providing the private part financing for the construction of the infrastructure at a specific cost of capital. They may mandate specific studies to the coalition.


48, Chemin du Grand Montfleury

CH- 1290, Versoix,

Geneva, Switzerland